Agency Type: Social Media & Content
Team Size: 5 → 18
Challenge
The agency grew quickly but lacked structure:
- Content calendars managed in spreadsheets
- Client approvals delayed due to messy communication
- Scheduling, copywriting, and design tasks weren’t coordinated
- Managers couldn’t track team capacity
Cinqd Solution
- Workflow templates for Social: Content Plan → Client Approval → Create → Schedule → Publish → Report
- Calendar integration for planning posts & deadlines
- Automated client approval tasks
- Capacity tracking for designers, writers, and account managers
- Centralised CRM holding brand guidelines, assets, and briefs
Results
- Team scaled 3× without adding project managers
- Approvals went from days to hours
- Content delivery became predictable and repeatable
- Leaders clearly saw workload and future capacity
